This was to be suspected, I guess…

After a record breaking performance in a sport that most people only care about every four years during the Olympics, Michael Phelps is exploiting his achievements, as he should, and endorsing Frosted Flakes.

Melissa Clouthier notes that

some people are clucking about Phelps’ choice:

[...]

Olympic legend Michael Phelps will appear on boxes of the Kellogg’s brand sugar cereal, drawing sharp criticism from health experts worried about the message he’ll be sending to children across America.
“I would not consider Frosted Flakes the food of an Olympian,” said nutritionist Rebecca Solomon of Mount Sinai Medical Center.
“I would rather see him promoting Fiber One. I would rather see him promoting oatmeal. I would even rather see him promoting Cheerios.”
The announcement yesterday that Phelps, 23, winner of a record eight gold medals at the Beijing Olympics, would grace Frosted Flakes and Corn Flakes boxes instead of the traditional athlete’s choice of Wheaties left many perplexed.
Frosted Flakes has three times the amount of sugar as Wheaties and 1/3rd the fiber.

Oh brother…had Wheaties or Fiber One offered Phelps an endorsement deal and if any human under the age of 50 ate those cereals and therefore were big sellers, I’m sure he would have chosen them. He got a Frosted Flakes deal because Frosted Flakes is a huge seller and so can have a huge marketing budget and pay guys like Michael Phelps the big bucks.

And there you have it.

Phelps shouldn’t let down his admirers and fans… think about the children who look up to him… shouldn’t they see him endorsing the kind of foods that he actually eats?

I think yes.

Accordingly, he should be seen promoting a diet of the following [all emph. mine]:

Breakfast

Phelps kick starts his day and his metabolism with three fried-egg sandwiches, but with a few customised additions: cheese, lettuce, tomatoes, fried onions and, of course, mayonnaise.

Amuse-bouche out of the way, he throws back two cups of coffee and sits down to an omelette – containing five eggs – and a bowl of grits, a porridge of coarsely ground corn. He’s not finished yet. Bring on the three slices of French toast, with powdered sugar on top to make sure there’s no skimping on the calories. And to finish: three chocolate chip pancakes.

Lunch

With breakfast wearing off and the hunger pangs biting, Phelps downs half a kilogram – ie a whole packet – of enriched pasta and two large ham and cheese sandwiches. On white bread with loads of mayo on top. To remove any chance that his body will run out of fuel, he washes this down with about 1,000 calories of energy drink.

Dinner

Time to load up on carbs for the next day’s training. Another half kilo of enriched pasta goes down the hatch with a chaser of an entire pizza and another 1,000 calories of energy drinks. And so to bed. As Phelps told US television channel NBC yesterday: “Eat, sleep and swim, that’s all I can do.”

H/T – Melo

So, Red Bull®, Hellmann’s®, even you, IHOP… why not get on the horn with Phelps’ people and put together an Olympics-themed marketing campaign? I’d like to see Phelps pushing an IHOP 3 fried-egg and mayonaise sandwiches breakfast combo, wouldn’t you? But no… Phelps had to sell out and endorse Frosted Flakes.